These days, it’s difficult to survive online if your website doesn’t get any search engine traffic. Organic search engine traffic is the lifeblood of your online business. If you can’t generate SEO traffic to your web presence, you’ll be relegated to buying expensive ads. If you don’t have a huge budget for advertising, your business is already in big trouble. This article looks at ways you can make your website more search engine friendly.
10) Make your site structure SEO friendly.
If you have a few important pages, make sure that visitors (and search engine spiders) can easily get to them by including them in your primary navigation. Point the bulk of your ‘link juice’ at the pages that you really need to rank. Take the time to make your site structure logical and flat, if possible.
9) Research your keywords extensively!
Researching your keywords is one of the most underestimated SEO tips around, but it’s also one of the most important. You need to make sure you research the keywords that bring the right kind of traffic to your website. Use as many tools as possible until you get the hang of selecting excellent keywords.
8 ) Try a PPC campaign at first.
Even though you don’t want to pay for keywords forever, you might consider setting up a PPC campaign initially. That way you can test your keywords and see which ones are actually right for your website. Spending a bit of money upfront may just save you more down the line if you end up improving your traffic targeting.
7) Write custom titles and unique meta descriptions on each page.
Meta descriptions are not a direct SEO factor, but the better they do count for visitor satisfaction. Your meta description will appear in the SERPs. Make it something memorable and include a call to action. The higher your CTR from search results, the better.
6) Guest post often!
Find at least a few high-quality websites that will allow you to guest post. Use anchor text into your most important pages. Don’t overdo it. Build completely relevant links from better websites to increase your rankings.
5) Always update your content.
There are millions of new pages being added to the web every day. You need to update your website or it will fall by the wayside, relegated to the dustbin of history. Add a blog and update regularly about industry events. Google loves fresh content so write it.
4) Submit your Sitemap to Google.
Make sure to submit your sitemap to Google webmaster tools. That’s often all you need to do to make sure your pages are completely indexed by Google, especially if you’re writing original content.
3) Sponsor an important web page in your niche.
Many websites have sponsorship pages that allow for direct links. Find one for a related niche link.
2) Don’t forget to master the art of social media marketing.
Twitter, Facebook, StumbleUpon, and Google+ are all excellent sources of traffic. Google now admits they count these ‘social signals’ when considering whether to rank pages or not. Get social and make posts that people readily share.
1) Write for your visitors.
Don’t forget to put yourself in the shoes of your audience. They’re the ones you want to attract. Think of them when you’re writing articles and don’t ever forget the needs of your audience.
These days, Google has stated that they prefer high-quality websites. That means you don’t have to obsess just about them. Instead think of the visitors and construct your pages so that they’re extremely high-quality. You’ll need this extra level of precision to attract and maintain readers, and to rank high in search.