There are essentially two avoidable things that can happen to a blogger, either writers block can set in and; leading you to go days or even weeks-on-end not writing a thing, or you start to loose that connection with your readers and therefore have begun to write sloppy content…
There are of course other factors that can lead to your readers leaving your blog and perhaps never even coming back. Let’s take a look at three of these reasons.
A change in your blog design and layout
I’ve found in the past that when I’ve changed the design or layout of my blog, some of my readers have become less than impressed by it, (I apologise).
This could be because, before the redesign, they use to know where everything use to be, and a change in your design and layout for example can sometimes make them feel as if they’ve stumbled upon an entirely new site.
If you’re going to change the look of your blog and you already have a generous amount of regular readers, just ensure that you publish a ‘welcome to your blog’s new look’ post. They’ll appreciate it even more; you can even consider giving them a guided tour and asking them for their feedback.
Too Many Ads and affiliate links
I think this is one of the biggest reasons why many visitors stop visiting a blog. If you’ve got carried away with adding too many ads and affiliate links on your blog then prepare to loose some of your readers, especially if your blog is just finding it’s feet, the loyal ones though tend to stay loyal I’ve found. But it’s something that can be avoided regardless, simply by placing some of your content before your ads; I know sometimes this isn’t possible, but if you can try it might attract many more readers back to your blog.
With affiliate links, I’ve found that placing a small note in the footer of each post to let your readers know that the post they’re reading may contain affiliate links, avoids any confusion. Alternatively consider adding a disclosure page to your blog.
Lack of Engagement
This is another mother of all reasons, but it’s something many bloggers even after months or even years of blogging fall into the rut of doing at times; where they’ve suddenly stop engaging with their readers…
If you don’t spend time acknowledging your commentators and actively engaging with them on your blog, they will simply get fed up and go elsewhere. I’ve done this many times where I’ve found that some questions I’ve asked bloggers have remain unanswered.
If your blog has quite a lot of guest writers as well, ensure you encourage your authors to interact when comments, questions etc are left on posts.
Well that’s my three possible reasons as to why your readers could be leaving your blog, let me know what you think, or perhaps you have your own reasons to add. Love to hear your reactions, place your comments below.
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