We may now be living in the social media age, communicating more through these channels than we do via email, but email marketing is still proving to be the popular choice amongst brands and corporations bidding to win custom and influence people.
Some may think that email marketing techniques have had their day and whilst it is true to say a decline in email engagement has been seen, email remains an important communication tool especially when combined with social and mobile platforms. Indeed those who actively participate in email marketing have had to adjust their strategies to incorporate these new channels with most having found the results to be wholly satisfying.
If you think about it, social media in all its formats is compliant on email to send out notifications, message alerts, updates and lots more, so email, it has to be said, helps to drive much of the social activity engaged in today. For marketers this combination of email and social media allows them to increase their reach across the web and identify trends and opportunities in a way they never could before. Big brands are finding that combining email, mobile apps and social media into their marketing strategies is highly effective and an inexpensive way of connecting with potential customers.
By leveraging the power of social media businesses can collect subscribers for specific areas of their business or for particular products or services. This means they can send out highly targeted emails ensuring subscribers only receive information they would be interested in. Sending out irrelevant emails and newsletters to subscribers is one of the biggest sins of email marketing and a sure fire way to have people ‘unsubscribing’ in their droves!
The humble email newsletter can now be reinvented thanks to social media and the opportunity to invite people to subscribe with the promise of exclusive offers, news and other incentives. Opt in URLs are a useful way of getting subscribers to sign up pages whilst other businesses are using Facebook fan pages as a means of gathering subscribers. Mobile email is also on the rise but businesses are warned of the need to make sure their emails are ‘smartphone friendly’ and can be easily read on mobile devices.
Those who love email marketing and find it a successful way to bring in new visitors, are finding social media and mobile platforms an exciting opportunity. Even those who dismissed email marketing as being time consuming and in-effective are now considering the benefits this new form of cross-channel marketing could bring. Indeed email marketing has become more intuitive, placing control in the hands of customers making it far more interactive, something which has never been seen before and with a new wave of email marketing tools hitting the scene, businesses now have no excuse not to adopt it!
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Article written by Georgina Clatworthy, a freelance writer who writes extensively about marketing, corporate branding and logo design. Although I do not personally provide email marketing services, I have worked with the professionals over at Easy Contact in the past, who have taken very good care of both myself and my customers.
email marketing is one of the best way of marketing.
Eric Murphy recently posted..T-Mobile SpringBoard features and Specifications
off course email marketing is very effective………..
harshit @ hrmehrotra recently posted..RIM Unveils BlackBerry Tag Sharing Feature
Yeah , it still works for most of the internet marketers . BTW , you given some credits to a freelance writer at the end of the post ! The post is written by you or someone else ?
PrIyAnGsHu @ Internet Marketing Blog recently posted..Norton Internet Security 2012 With 90 Days License – Free Download
you are right . It is one of the effective methods
Prem Pandit recently posted..Why & How Blog Commenting Can Harm Your Blog?
due to increasing number of plugins to filter spam effectively, I will not say that it is the best one. But yes…. if used with caution, it can be proved effective.
Ritesh @ TechSpacia recently posted..The Million Dollar Homepage – What an idea!
Definitely email marketing is a very effective part of Internet Marketing.
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