As SEO Resellers, we have the privilege to own our SEO provider’s business. We all know that upon signing our White Label contracts, we automatically become part of the business, making us not just intermediaries but legal co-owners. However, this prerogative comes with a responsibility. Since our clients have no idea or inkling that we are just SEO Resellers, we should be careful in hiding our “reseller” identity to them. Revealing our real status to our end clients might change the pace of the game, because for some clients, the idea of having only a middlemen to handle their SEO makes them feel less important, or additionally, taken lightly by the service provider.
However, there will be an instance that we will need our service provider’s help, especially when dealing with the technical aspects of the optimization process. When I was just starting out as an SEO Reseller, my common problem was dealing with my unsatisfied clients and their superbly technical internal SEO dilemmas I could not decipher at that time. Since I was not yet well-versed with technical SEO matters, my only option was to contact the SEO provider and ask for a solution, which, at that time did not work well for me. I found it hard to bridge my provider’s advice to my end clients, and doing such time-consuming method delayed optimization processes, needless to mention the subsequent errors occurred caused by my altered and shortened version of the solution. Realizing that I was weakening the process, I decided to direct our end client to my provider regardless of the risk involve, which was the risk of revealing my status to my client. The problem was fixed, but just like I had thought then, some of our clients felt abashed and dismayed, and moved to other SEO firm. I lost half of my clients and had to take extra effort to keep the remaining others. However, I still managed to retain some clients even though the great secrecy of my “resell status” had been revealed, causing them treat me differently than before. After that incident, they treated me like a mere intermediary by directing their queries to my SEO service provider, as if I was not part of business picture, as If I was not the one who introduced SEO to them.
Therefore, as Resellers, it is our responsibility to know our provider’s duty; we should know it by heart, by mind and by hand to avoid experiencing the things I have experienced before. In other words, if we don’t want to lose clients, or if we want to retain your client’s respect to our name as a reseller, knowing our business in a surface level isn’t enough. We should understand how SEO works—from keyword research to link building to social media optimization—so that we do not have to direct our end clients to our service provider.
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