Facebook seems to have taken the world by storm and almost everybody is on this popular social site. Many companies have tapped into this social medium to drive their marketing campaigns. However, most of them only create Facebook pages, rarely post on them and eventually leave them to gather dust, literally. But what would it mean if you developed a clear Facebookmarketing plan and executed it with precision? Well, the potential is just enormous. Here are useful tips that you can employ to transform your Facebook marketing campaigns.
Create custom tabs.
Creating a customized Facebook page is one of the important aspects to consider. Your Facebook page should have standard tabs that include a wall where people can publish posts and comments. Besides that, the page should also include an info tab where general information about the business is published. You may also customize the page by including a welcome tab that links to other types of products and content.
Edit your tab order.
Facebook tabs normally appear on a vertical order found on the left side of the page. Under this tab is a small edit function that can be used to customize the order in which you want the tabs to appear. This is especially useful if you would like a certain tab to appear at the top or at the bottom, depending on your business needs so that it stands out.
Post on the page more frequent.
Most business owners feel excited when creating their Facebook business pages, only for the excitement to die with time. Just like any other marketing campaign, you need to give your Facebook page the attention it deserves by making regular posts. By ignoring the page for weeks or even months, you send a clear message to your fans that you do not care. The trick is to make regular and useful posts to keep your audience engaged. This way, your marketing campaign will pay off handsomely.
Make use of Facebook ads.
Paid advertising is a great way of Facebook marketing. It is a great way to buy Facebook fans for cheap. This is because it gives you the perfect opportunity to target a particular audience in many ways. By using paid advertising, you can target a given age group, geographic area or gender. And that is not all; you can also select the specific interest of the audience as narrowly or as broadly as you like.
Send updates to your fans.
More often than not, Facebook page administrators are able to send and respond to messages of those who like their page. This comes in handy when you have anything valuable you want to let your audience know. All you need is to send an update to them and make them aware of the new developments. However, you need to be careful with how frequent you send such updates. The bottom line is that you only need to send information that really matters to your fans.
Have dialogue with your fans.
If someone finds the time to comment on your wall, the best thing to do is to answer them. It works just the same way you would answer a phone call at your business premise. Taking the time to respond to their comments will create a good impression about your business.
Make your content shareable.
Facebook involves interacting and sharing with others. In this respect, you should aim at offering valuable content to your prospective clients such that they will return the favor by sharing the information with their friends. This will enable you reach as many people as possible to drive your marketing campaigns a notch higher.
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